Desc: Los Wild Ones: Directed by Elise Salomon. With Luis Arriaga, Gizzelle Bercera, Reb Kennedy, Victor Mendez. Wild Records is an LA indie music label comprised of young Hispanic musicians, it is run by Irishman, Reb Kennedy. Wild is an unconventional family, reminiscent of the early days of Sun Records, all of its musicians write and perform 50s Rock 'n Roll. If Wild is going to continue to grow and reach broader audiences, its current business model will cease to work.